I have just recently climbed aboard the bandwagon of Serge Lutens followers. 
I first tried Serge Lutens in my first batch of samples from Aedes, and this was a mistake.  I tried A La Nuit which was far too sweet on me.  Since then, I've discovered that Serge Lutens has a very high ratio of misses to hits, because his fragrances are risky.  In fact, they may be more "smells" and "scents" than traditional perfumes. 
Since then, I have tried a few others, and am now planning on writing to his boutique in France for the famous wax samples, so that I can try more (his samples, even on Ebay, are notoriously expensive).  I like Serge Lutens Five O'Clock Au Gingembre the best of his line thus far.  Though listed as a unisex fragrance, it's very masculine to my nose, particularly in the deep drydown which reminds me of a classic, 50s style aftershave.  But the top notes are divine, with tea and clove and cinnamon blending for a perfect comforting winter scent.  I would put it in the same category as L'Artisan Tea for Two.
I specifically wanted to share a Serge Lutens video that I found on youtube, which I believe is for Chergui (it's hard to read the label).  Serge Lutens latest fragrance called L'eau Serge Lutens (described affectionately as a anti-fragrance and a huge departure from his standard design) also had a very interesting advertising commercial, which can also be found on youtube.





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